February 29, 2016

It is an accepted principle of marketing psychology that less is more. The more you say; the less people hear. The more choices you give your customers; the more likely they are to walk away without making one. It may seem to go against logic, but this is something you...

February 22, 2016

 

1. Shake up the opening
Forget the obligatory opening joke. It's been done to death. Everyone is expecting it, and they may not be in the mood for it. Instead, use your opening moments to emotionally connect with your audience. Tell a short, personal story (doesn't ha...

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